International Business : The Challenge of Global Competition 13ED

ผู้เขียน Don. A. Ball,J. Michael Geringer,Jeanne M. McNett

เนื้อหาโดยสังเขป
This new edition has been developed specifically to meet the needs of international business students across the globe. Enriched with colorful maps, photos, and the most up to date world data, this text boasts the collective expertise of four authors with first hand international business experience, specializing in international management, finance, law, global strategy, and marketing, a claim no other text can make.

Enhancements to this Global Edition include: Global Debates, a brand new feature examining different perspectives on contemporary challenges that have faced international comp0anies and managers involved in international business. Worldview boxes designed to incorporate a wide range of business examples from throughout the world and offer applications of key concepts to help students relate the material to the real world. A new chapter ‘Global Leadership Issues and Practices’ has been added to reflect their growing interest and importance in international business.

With extensive revisions throughout and a wealth of additional resources available International Business is the ideal text for any aspiring international business student.

สารบัญ
Section 1 The Nature of International Business
- The Challenging World of International Business
- International Trade and Foreign Direct Investment
- International Institutions from an International Business Perspective

Section 2 International Enviornmental Forces
- Sociocultural Forces
- Natural Resources and Environmental Sustainability
- Political and Trade Forces
- Intellectual Property and Other Legal Forces
- The International Monetary System and Financial Forces

Section 3 The Organizational Environment
- International Competitive Strategy
- Organizational Design and Control
- Global Leadership Issues and Practices
- Assessing International Markets
- Entry Modes