Asia Books หนังสือภาษาอังกฤษ CROSSOVER CREATIVITY: REAL-LIFE STORIES
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<p>Ideas don’t just happen they don’t spring from nowhere.<br />Ideas come to life from everything that’s already inside our brains.<br />Because new ideas are actually a new reaction between existing ideas.<br />This means creativity is about finding ways to put unrelated disconnected things together.<br />When two unrelated things come together something new springs into existence they form a third thing and that becomes a new idea.<br />That’s Crossover Creativity.<br />The more you read watch observe and consume the more fuel for ideas you have in your brain the more crossover creativity will happen for you.<br />In this latest collection of stories about creativity in real-life situations Dave Trott presents examples of crossover creativity in action – as a guide for those who have to generate ideas in advertising business sport or anywhere in the wider world.</p>
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