ผู้เขียน: Bill Gates with Collins Hemingway
ISBN: 978-0140-283-112
สำนักพิมพ์: Penquin Books
ปีที่พิมพ์: 1999
จำนวนหน้า: 469 หน้า ปกแข็ง ขนาดประมาณ 16 x 24 ซม.
สภาพ: มือสอง ปกหุ้มพลาสติก ปกหน้ามีรอยแหว่งของพลาสติกที่มุมล่างซ้าย ใบรองปกมีจุดสีเหลืองประปรายและมีรอยแปะเทปจากการหุ้มปกพลาสติก เนื้อหามีไฮไลต์สีเหลืองประมาณ 15% และมีรอยขีดเขียนด้วยดินสอประมาณ 6-10 หน้า (กรุณาดูภาพประกอบ)
ราคา: 950 บาท
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Book Description:
In his new book, Microsoft chairman and CEO Bill Gates discusses how technology can help run businesses better today and how it will transform the nature of business in the near future. Gates stresses the need for managers to view technology not as overhead but as a strategic asset, and offers detailed examples from Microsoft, GM, Dell, and many other successful companies. Companion Web site.
Editorial Reviews
Amazon Review
So where do you want to go tomorrow? Thats the question Bill Gates tries to answer in Business @ the Speed of Thought. Gates offers a 12-step program for companies wanting to do business in the next millennium. The books premise: Thanks to technology, the speed of business is accelerating at an ever-increasing rate, and to survive, it must develop an infrastructure--a "digital nervous system"--that allows for the unfettered movement of information inside a company. Gates writes that "The most meaningful way to differentiate your company from your competition ... is to do an outstanding job with information. How you gather, manage, and use information will determine whether you win or lose."
The book is peppered with examples of companies that have already successfully engineered information networks to manage inventory, sales, and customer relationships better. The examples run from Coca-Colas ability to download sales data from vending machines to Microsofts own internal practices, such as its reliance on e-mail for company-wide communication and the conversion of most paper processes to digital ones (an assertion that seems somewhat at odds with the now-infamous "by hand on sheets of paper" method of tracking profits that was revealed during Microsofts antitrust trial).
While Gates breaks no new ground--dozens of authors have been writing about competing on a digital playing field for some time, among them Carl Shapiro and Hal Varian in Information Rules and Patricia Seybold in Customers.com--businesses that want a wakeup call may find this book a ringer. With excerpts in Time magazine, a dedicated Web site, and an all-out media assault, Microsoft is working hard to push Business @ the Speed of Thought into the national dialogue, and for many it will be difficult to see the book as anything but a finely tuned marketing campaign for the forthcoming versions of Windows NT and MS Office. Nevertheless, as Gates has shown time and time again, him, Microsoft, and perhaps even this book you may ignore at your own peril. --Harry C. Edwards