Categories: Art History Literary Essays Communication Studies Communication Studies Popular Culture Media Studies Impact Of Science & Technology On Society


The Medium Is the Massage - Modern Classics
Marshall McLuhan, Quentin Fiore, Jerome Agel
Paperback (25 Sep 2008)


In a dazzling fusion of Quentin Fiores bold and inventive graphic design and Marshall McLuhans unique insight into technology, advertising and mass-media, The Medium is the Massage is a unique study of human communication in the twentieth century, published in Penguin Modern Classics

Marshall McLuhan is the man who predicted the all-pervasive rise of modern mass media. Blending text, image and photography, his 1960 classic The Medium is the Massage illustrates how the growth of technology utterly reshapes society, personal lives and sensory perceptions, so that we are effectively transformed by the means we use to communicate. His theories, many of which are illustrated in this astonishing inventory of effects, force us to question how modes of communication have shaped society. This concept, and his ideas such as rolling, up-to-the-minute news broadcasts and the media Global Village have proved decades ahead of their time.

How do we see the world around us? The Penguin on Design series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever.

Marshall McLuhan (1911-1980) was a Canadian educator, philosopher and scholar - a professor of English Literature, a literary critic and a communications theorist. McLuhans work is viewed as one of the cornerstones of the study of media theory. Among his other works are The Mechanical Bride (1951), The Gutenberg Galaxy (1962) and Understanding Media (1964).

Quentin Fiore (b. 1920) is a graphic designer renowned for his collaborations with writers including the academic Marshall McLuhan and the futurist and engineer Buckminster Fuller.

If you enjoyed The Medium is the Massage, you might like Bruno Munaris Design as Art, also available in Penguin Modern Classics.

The media prophet of the 1960s
The New York Times

In the tumult of the digital revolution, McLuhan is relevant anew
Wired


Product details

Format Paperback | 160 pages
Dimensions 111 x 181 x 12mm | 113g
Publication date 07 Jun 2016
Publisher Penguin Books Ltd
Imprint Penguin Classics
Publication City/Country London, United Kingdom
Language English
Illustrations note Fully illustrated throughout
ISBN13 9780141035826
Bestsellers rank 4,823