International Business by Michael R. Czinkota, Ilkka A. Ronkainen, Moffett
International Business, 5th edition presents an up-to-date and complete exploration of international business issues and practice. The authors experience as both practitioners and academics brings a balanced and seasoned voice to the text. The text is built upon a strong foundation of theory and includes current examples, cases and insights showing how global businesses apply these concepts. The text examines the role and impact of culture and also includes numerous current world maps, helping learners develop and refine a global perspective.
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