Fathom_ (Eng) Magazine F Issue No.18 COFFEE / BRAND. BALANCE
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Coffee is a multifaceted ingredient and food item. A cup of coffee can vary greatly in flavor and aroma depending on the growing region and extraction method, which has made it an irresistible and longstanding staple that expresses an individual’s preference and taste. Interestingly, coffee cultures, which continue to evolve by city or region, provide meaningful clues about changing times. The 18th issue of F explores the Nordic coffee scene, centered in Copenhagen and Stockholm, and meets pioneers of the contemporary coffee industry to hear about their hands-on experience. These stories are not only about coffee but also about people who are wholeheartedly committed to delivering the highest-quality coffee flavors and experiences.
INTRO
LETTER FROM F
BEHIND THE SCENES
Key players in the coffee industry and their roles
NORDIC COFFEE SCENE
The present and future of Nordic specialty coffees
ACADEMIC MANUAL
Everything about coffee, from history to culture and from class to trends
COFFEE ENCYCLOPEDIA
Coffee guide that covers coffee bean types and roasting practices
INTERVIEW
Tim Wendelboe: Founder of Tim Wendelboe Coffee and icon in the Scandinavian coffee scene
Geoff Watts: Vice president of Intelligentsia Coffee and credited with introducing direct trade
NEW PARADIGM
Cafés committed to bringing the quintessence of coffee to life
F CUTL
Sophisticated branding displayed in packaging
COFFEE TABLE
Coffee to round out a perfect meal
HOME BREWERS
Four brewing enthusiasts who are forging their own coffee worlds
INTERVIEW
Masashi Goto: Founder of Typica, an innovative directtrade online platform for green coffee beans
CAFE SOCIETY
A list of up-and-coming cafés in major cities
FESTIVAL
Global coffee festivals, including the Café Show Seoul
COFFEE MATES
Groundbreaking tools and equipment that shifted trends of the coffee market
MARKET
A wide variety of ready-to-drink coffee products
REFERENCES
Books and video clips recommended by coffee experts
DICTIONARY