Chulabook(ศูนย์หนังสือจุฬาลงกรณ์มหาวิทยาลัย)C321 หนังสือ 9781398601420 AMAZON: HOW THE WORLD’S MOST RELENTLESS RETAILER WILL CONTINUE TO REVOLUTIONIZE COMMERCE
ข้อมูลสินค้า
ราคา
890.00 846.00 บาท
แบรนด์
Chulabook(ศูนย์หนังสือจุฬาลงกรณ์มหาวิทยาลัย)
ร้านค้า
Amazon - one of the worlds most valuable companies - is worth more than Walmart, Netflix, Target, Nike and Costco combined. What are the secrets to its success? How can these insights be applied to other businesses in the e-commerce sector?
The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure they survive. Amazon offers unique insight into the companys persistent dissatisfaction with the status quo and innovation and how it has fundamentally changed the ways in which we shop.
.
