The Experience Economy : Competing for Customer Time, Attention, and Money
by B.Joseph Pine II (Author) , James H. Gilmore (Author)
Format:Hardback 400 pages
Publisher:Harvard Business Review Press
Imprint:Harvard Business Review Press
Edition:Revised ed
ISBN:9781633697973
Published:10 Dec 2019
Classifications:Business strategy, Customer services
R eadership:General (US: Trade)
Weight:604g
Dimensions:247 x 169 x 31 (mm)
Pub. Country:United States
For sale in: All countries
Player3Description
Time is limited. Attention is scarce. Are you engaging your customers?Apple Stores, Disney, LEGO, Starbucks.
Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers affections--and ensure their own economic vitality. This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local.
Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, The Experience Economy helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.
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