In a highly competitive world, many think business success means being ruthless: maximizing short-term return for shareholders, cutting overheads, crushing competition, and expanding at an exponential pace. Nothing says this more than Silicon Valley with its macho mantras like "Move fast and break things" (Facebook) or "Were a team not a family" (Netflix). But this model is looking increasingly flawed. What if there were another more compassionate way? Julietta Dexter believes there is. In this powerful and hopeful book, the award-winning CEO of The Communications Store explains how she built one of the worlds most respected PR & communications companies without compromising her morals and without screwing over her staff or her clients. Highlighting a new paradigm for business, she explains why profit should be just one consideration among several, and why honesty, reliability and diversity are the best foundations for long-term success. Review What a joy! Inspiring and powerful. -- Ruby Wax "A welcome riposte to the notion that business requires tough, single-minded and aggressive thinking... this is a book that hopefully will open up peoples minds to a new way of working -- and a timely reminder that money and profit is definitely not everything." - Stylist "Essential reading for leaders in the modern workplace. This is a fresh and dynamic view of creating a fairer and kinder form of business." - Lord Price, founder of Engaging Works "The right book at the right time and it could only have been written by a woman. Julietta Dexter shows that it is possible to have business acumen and ambition as well as being caring and compassionate." - Kathy Phillips, International Beauty Director for Condé Nast Asia About the Author Julietta Dexter founded The Communications Store in 1995 with £600 and two clients. Two decades since, TCS has become the premier strategic brand development, communications and PR company in the UK and US for the worlds best brands in fashion, beauty and lifestyle. It has offices in London and New York. In 2017 it was named as one of the Sunday Times Top 100 Small Companies to Work For.