Getting to Yes

Roger Fisher

Professor of Harvard University and director of Harvard Negotiation Project; At the same time, he works for conflict management consulting company and Cambridge conflict management consulting group, providing negotiation consulting services for many government departments, enterprises and individuals.

William ury

Consultant of international negotiation cooperation organization and one of the founders of Harvard Negotiation Project. He once taught negotiation courses for entrepreneurs, union leaders and government officials at Harvard Business School. Bruce Barton, deputy director of Harvard Negotiation Project, has founded two consulting companies dedicated to negotiation training and consulting.

This is a negotiation guide I have read so far. Both ordinary people who safeguard their own interests and families committed to maintaining peace can benefit from this book.

——John Galbraith, economist and adviser to the third president of the United States

The concise and powerful negotiation concept that has been brilliant on the international stage has been brought to the public. This book is a guide to negotiation

——Cerus Vance, former Secretary of state of the United States

Negotiating power is a valuable and easy to understand guide. It can help you solve all kinds of problems and teach you how to win negotiations without losing friendship.

——Ann Landers, columnist

Classic Negotiation Books for 25 years

It has long been at the forefront of the best seller list and a negotiation book

Getting to yes / negotiating power

It comes from the Harvard Negotiation Project, the essence of this project, and the guide for negotiations. John Galbraith (three US presidential adviser) and Cyrus Vance (former US Secretary of state) jointly recommended that 2 million volumes have been sold so far.

Breaking through the two previous negotiation methods, the author puts forward the third way: principle negotiation. This method has explored the essence of negotiation, and there is no need to put on airs or play tricks. It can help us get what we want without losing grace, make us fair and reasonable, and protect ourselves from being used by each other.

Its main thinking framework is:

1) Separate problems from people;

2) Focus on interests rather than positions;

3) Find alternative solutions that can meet the interests of both parties;

4) Use objective criteria.

This book is one of the teaching materials selected for many management training, and it is also one of the teaching materials for internal management training of various social organizations. The content of this book is concise and concise. In fact, it does not have many negotiation skills, but the "thinking framework" it puts forward is more useful and can be applied to daily life and work. It is the introduction and promotion book of negotiation.

The worlds bestselling guide to negotiation.

Getting to Yes has been in print for over thirty years, and in that time has helped millions of people secure win-win agreements both at work and in their private lives.

Including principles such as: Dont bargain over positions Separate the people from the problem and Insist on objective criteria Getting to Yes simplifies the whole negotation process, offering a highly effective framework that will ensure success.